As others have said, the WS won't ever be as big as the SB because you have to market up to 7 games vs 1. Plus, because football has such a short.concise season (21 games vs 180+), there is a higher percentage of people watching because there aren't as many games. I can catch a baseball game just about any day during the summer, but I know I have to wait until Sunday to watch football. I think a salary cap would help improve ratings though, since people are tired of the yanks/cubs/sox being so much more overpowered than teams like milwaukee.