I know a lot of lifelong Blackhawk fans in Milwaukee. Not sure where the statement that no one cares about the Blackhawks comes from. The media doesn't, no - but the media doesn't care about hockey in general. NHL fans in Milwaukee are generally either Blackhawks fans or Red Wings fans (for those who can't stomach rooting for a Chicago team). Any Wild fans I know here are originally from Minnesota. Very few people grew up North Star/Wild fans unless their parents were from Minnesota or something. Simply put, there isn't enough hockey interest from the general public in Milwaukee to warrant an NHL team. The Admirals' great attendance in the early 90s (when the Pettits mulled getting a team) was not sustainable, and I don't think an NHL team's attendance would be, either. Extremely rich people who really like hockey and don't care if they make money, like the Pettits were, are very rare.