Some have said that we will all still call it Miller Park so the 2nd naming of a stadium is worth less than the first, so in effect AmFam is wasting their money. Doesn't really matter what we as fans call it. Every time a sportswriter writes about a game it will be "The Brewers took on the Cubs at AmFam Field," live lookins on MLB Network will say, "Let's head to AmFam Field for the Brewers and Cards," TV broadcasts will be "Live from AmFam Field." I use AmFam Field, but whatever they end up call it, not promoting that name. Each one of those mentions has an exposure value related to the number of people who hear/read/see it and that's what they're paying for. Not what you and I call it. Anyone of us may feel that that BS Advertising has no effect on us individually and makes you no more likely to buy American Family Insurance, but they will tell you otherwise. How much is a 30 second spot in the Super Bowl going for this year? Just hear on MLB Network that the new deal is worth $30M over 15 years. AND.....That a GoFundMe page has been set up to save the Miller Park name seeking the $30M. So far has raised $15. Almost there! Sure most of you have seen this: https://www.jsonline.com/story/news/columnists/george-stanley/2019/01/23/hank-aaron-park-lets-find-lasting-name-we-all-can-toast/2657554002/ No one is paying naming rights for Miller Park Way, or the land that the stadium sits on. This would be a fitting honor for a Milwaukee baseball great. The tailgating experience and time spent outside of the game itself is a major part of attending a game in Milwaukee. If the grounds are called Hank Aaron Park, or Aaron Park, located on Hank Aaron Parkway, everyone has a name we can get behind regardless of what company puts their name on the building. Don't need to even go through the cumbersome effort of calling it AmFam Field at Hank Aaron Park. You're going to Hank Aaron Park and enjoying the tailgating, playground, little league field, Brewers/Braves Walls of Fame, statues, and everything else. When the game starts you head into "Corporate Behemoth Stadium."