It's not moving the goal posts at all. Sveum was essentially "boasting" that the Brewers have the 6th most wins in baseball since 2018. Like it's some crowning achievement. Apparently he is just fine with great regular seasons, and essentially no post season success. I mean seriously, name the last time he has ever been even somewhat critical of any moves the Brewers have made? I can't remember a time. if people get somewhat critical of a move, he pulls out his fancy analytics(WRC+ etc), to try to make people feel better about it. Or his favorite thing to do, play the "payroll" card. Not to single him out, because many others do that too. The next time he lambastes a Brewers move will be the 1st time. Just call a spade a spade, don't try to "prop up" every move as being some earth shattering needle moving move, or trying to justify how acquiring Santana and Canha make what was a steaming pile of dung previously, all of a sudden look like a bed of roses. Small moves like those sure, they make you slightly better IF things go really well from those acquisitions. But slightly better isn't saying much when you were so bad to begin with. They certainly don't strike fear into other NL clubs I can tell you that much.
It's the old using hope as a strategy. Hope never has been and never will be a strategy. Period.