The MacBook Air is actually very cost competitive in comparison to Windows computers that have similar sizes and weights. Besides the hardware itself, the bundled software adds a lot of value. iPhoto, iMovie, and GarageBand have been included for years, as have Preview, Image Capture, Calendar, and Mail. Reminders and Notes were added in 2012. In 2013, Pages, Numbers, and Keynote, which have been available for purchase for years, were included with all new Macs free of charge. I believe that these three apps are offered as free downloads from the App Store rather than being pre-installed. Additionally, new versions of the Mac operating system are now free of charge.