First thing as with any TV, update firmware to make sure you have most current version. Since Bally is so new, that may be why it's not showing up. You shouldn't need to buy another device. If you still don't see it, you have to search for the app- I had to do that on one of my TVs. But I have 2 smart TVs, another with a Firestick, and a fourth with Roku- I can get the Bally app on all of them. You gave me the motivation to do it again. I reset it back to factory settings, set it up again, and then checked for an update in the menu. It finally had Bally Sports on it. So strange.