As others have echoed, not everything has to be The Godfather, or Citizen Kane... you need the Michael Bays of the world, too... While I agree with this sentiment, I think people are too quick to play this movie off as just "another" Michael Bay movie in which all you have to do is turn off your mind. I grew up with Transformers, I was a big fan, I have the nostalgia thing going, and yet "really bad" is the best description I can come up with. Bay's "clever" way of using original TF tag lines (more than meets the eye came up at least 2 or 3 times in the movie) was just lame and his half-hearted attempts at constant humor were just unnecessary. Again, I really enjoyed ID4 and the Rock. I thought both were completely engrossing and highly entertaining movies. This one, on the other hand, lost me at (insert opening scene). And one other point that was really lame...Shia LaBeouf's reaction to Megan Fox being a "criminal." So ridiculous. He's known her for, what, 6 hours? And now he's upset that she didn't tell him about it? Really? And Sector 7? What in the world is Sector 6 then? Even if it's meant to be ridiculous, some amount of reality is appreciated. I have to reiterate that the best part of that movie, for me, was the yet-to-be-named JJ Abrams trailer that could possibly be some form of a Cthulu movie. That was fairly exciting. And the whole Ethan Haas website alternate reality gaming stuff is fun too.