Been a lurker for years and enjoyed visiting these forums daily to feed my Brewer fandom. This recent news has finally pushed me to register. I am in management at American Family and can say that the reaction in house is not that different than I am seeing in the general public. I would, however, like to add some more information that may add some additional things to consider. This is not just a naming rights deal for American Family, this is just one aspect of a huge commitment to the greater Milwaukee area in general. American Family has shifted hard into investing in community efforts around the country and Milwaukee was chosen as their next location. Here are some of the other big investments they are making: Milwaukee workplace: Combining the Pewaukee regional office with a mixed-talent group of targeted corporate functions, including local career-development paths. Community investment: Creating deliberate and intentional partnerships with local businesses, government entities and charities to have a lasting economic impact. University partnership: Aligning a variety of university relationships and programs with talent recruitment and development goals, such as tech scholarships, internships and youth development. Institute for Corporate and Social Impact: Extending the mission of the Institute into this new market to increase the impact of our socially-minded investments and partnerships. Storefront and recruitment center: Creating a first-of-its-kind center to provide continuous delivery to market, along with developing a diverse and talented sales base. DreamBank: This will authentically represent and be easily accessible to the greater Milwaukee community through thoughtful and intentional focus on diversity and inclusion of staff, speakers, content, events, tools, resources, partnerships and paid media, all of which will differentiate it from the Madison DreamBank experience. This is going to be a huge investment not only to the park, but also to the community as well. All this being said, it will always be Miller Park to me also!