Madison seems like the obvious choice, as it has the highest concentration of Brewers fans outside of the Milwaukee metro area. It is a great baseball town, as I see people wearing Brewers gear everywhere and I-94 is always packed with Brewers fans driving into Milwaukee on game days. Brewers games are also shown prominently at sports bars. The Mallards are also well-supported. They average around 6,000 fans/game, for a total of around 200,000 per summer. Therefore, to be comparable with other AAA cities, Madison would have to keep their current average attendance, but for triple the number of games, for a total of around 600,000 per year. I like the idea, but I think it is nice to have the AAA team in Nashville, as we provide them with hockey players and they give us baseball players. Madison also is too small of a city to support a AAA team, especially since it is within a quick drive of Miller Park. The new AAA team would be competing directly with the Brewers for revenue and it would likely not win very many new fans, since everyone here is already either a Brewers fan or a transplant/college student with an allegiance to the Twins/Cubs/White Sox. Bringing in a single-A or double-A affiliate to Madison would be something worth considering, since it would bring in Brewers prospects instead of college baseball players, while using a slightly-upgraded version of the current ballpark. Still, there would be changes, since those who have been to a Mallards game know that they can get away with gimmicks that would not be possible with a team affiliate. If the Mallards were to change their extremely casual atmosphere, it may scare away some fans. The Mallards are also responsible for about 1/4 of the Northwoods League attendance, so there is also an issue with potentially damaging the NW league revenue. Unfortunately, there really isn't a city in Wisconsin that is suitable for a AAA team. The best idea I can think of is to get a AAA team in a northern Chicago suburb. Chicago is a huge city and most Cubs fans attend less games than Brewers fans due to the small size of the ballpark and high prices. I think there would be a big market down there for affordable minor league baseball, and it is within driving distance for most Brewers fans.