Brewers Video
It’s no secret that regional sports networks have been struggling over the past few years. After Diamond Sports Group (the operator of the Bally Sports networks) filed for Chapter 11 bankruptcy in March 2023, it seemed like things had taken a turn for the worse. In January of this year, it was announced that Amazon had made a $115-million investment in the company, acquiring access to the streaming rights currently owned by Diamond. This portfolio included a total of 40 teams, 11 of which are MLB. However, only five of these teams have their digital rights owned by Diamond Sports Group.
One of those teams is our very own Milwaukee Brewers. Right now, however, we've heard no indications that there will be major changes to fans' streaming options for the Crew. For those who are living in the area and considered to be “in-market” spectators with cable, you’ll watch the broadcast through Bally Sports Wisconsin. For those outside of the area and considered to be “out-of-market,” an all-teams MLB.TV subscription is still your best bet.
As for Amazon, it’s still unclear as to how exactly they plan to utilize their newly acquired digital streaming rights. The current theory is that, similar to the existing in-market Bally Sports+ package, fans will be able to subscribe to an additional service to stream games from the five teams whose rights are still owned by Diamond Sports Group (Tigers, Royals, Marlins, Rays, Brewers). It’s yet to be seen whether an additional cost will be incurred, but given how things are these days, don’t be surprised if a nearly $2-trillion company tries to nickel and dime you. If you belong to the not-insignificant number of fans who only keep cable to see the Brewers, though, this could end up a money saver, depending on how things shake out.
Moving forward, it seems almost certain that RSNs will fade away, like cassette tapes and videos longer than two minutes. On the bright side, it’s possible that the expiration and non-renewal of exclusive cable rights will finally bring about the fall of the dreaded blackouts, be that in the form of an Amazon-based streaming platform or something managed by the league itself. With consumers continuing to move toward consolidated streaming platforms and away from cable, fans in Iowa may finally be able to enjoy the exploits of native son Colin Rea without donning the VPN invisibility cloak.







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