Yes, the 2010 probably does have to do with the release date, however, they were technically released in 2009. I don't consider them to be a fly by night operation, and have nothing but praise for the T-Rats organization. I have been a season ticket holder for years, love the experience, no complaints there at all, but this just seems a bit fishy. My bobble says #10 OF 2010, not #10 IN 2010, not #10 in the year 2010, etc... #10 OF 2010. All bobble editions that are numbered, as well as art prints, sports prints, etc will have the edition marked by the number of the bobble/print first, followed by the word OF, then followed by the total number in the edition. It just makes no sense to have the number be listed followed by the word OF, then 2010 unless of course it means #10 out of 2010 produced. One way to find out is to call the T-Rats directly. Sounds like some have already done so. Another way is to see if anyone gets a bobble with a number past 96... If someone gets one that has for instance #1100, then I'm pretty sure there is something going on that is not quite truthful... Maybe the company produced more for some other reason and the T-Rats are not aware of it? If they did in fact make 2010 of each bobble, where will the others (besides the 96 the T-Rats are supposed to get) wind up? Just doesn't make sense...