After the chuckling & sad head-shaking subsided, I tried to think of a parallel to GB hiring Doug Gottlieb. The closest I could come up with was in the mid-80s when the White Sox in their infinite wisdom brought Ken Harrelson from the broadcast booth to exec VP, and then made him GM. While in charge he fired Tony LaRussa, who went on to Oakland & led them to three WS, Traded a young Bobby Bonilla who accumulated over 2000 hits & almost 300 HRs, and canned a young exec named Dave Dombrowski. Now, I hold no ill will toward the Phoenix & hope things work out well for them. I just find it hard to see how that can happen when you hire someone who isn't immersed in the program up to his eyelids & I can't imagine how he could be. And if they succeed due to some stroke of mercenary luck, then as Patrickgpe alluded to, in the immortal words of The Hawk, he gone.
His dad coached at UWM years ago & was a hard worker. Used to see him in our HS gym all the time recruiting a few of our players. Actually got a couple.