I've heard great things about Olevia too. I bought the 37 incher (mentioned in an earlier post) in the living room for $499 at Circuit City over Memorial Day weekend on a special sale. Now it's a little under $700. It's only a 720 with a 1200:1 or 1600:1 contrast ratio but it will be fine for the living room. Today, for the rec room, I bought a beautiful 52" LCD Sharp with the 120hz (essential for ultimate sports viewing) and 10,000:1 contrast ratio for only $2,729 on buydig.com. It goes for $3,600-$4,000 everywhere else. Buydig.com averages 4 and a half stars out of five in over 2,000 reviews on Amazon. Better yet, the site has free shipping and NO SALES TAX which is huge. I would recommend to go on that site and see what they have. Take the time to research online and go to stores before you make your purchase. Timing too is everything as I got lucky to snag the Olevia at the cheapest price by far that I've seen. Olevia does get nice reviews and seems to be a great set for the price