Just a heads up, I've never heard of Redfin. I bought a home 3 years ago without an agent and have been browsing listings the last year or so. It doesn't appear to be available in Wisconsin at all. If Redfin is limited in its areas, you're limiting your list of potential buyers to only people in those areas in which they advertise since to me it doesn't seem too popular. I agree that MLS is important--people who search "the new-old fashioned way" by going to Coldwell Banker / Century 21/ etc. websites can still find your through their sites. Realtors can also find you easily for old folks who don't use computers. It seemed like when I used Realtor.com in the past, I wasn't too excited about it. It seems to be better now, though. Thanks for the great advise. It is appreciated. If I can ask, you can't get onto Redfin.com at all? But you can use Realtor.com? As an aside, both of those site just pull their listing from the MLS. You don't actually upload anything to the sites. You just need someone with a broker's license to put your listing on the MLS (thats where the flat fee broker for $300-400 would come in) then it gets populated on all the major buyer search sites, as well as in the MLS for buyer brokers to look through and give to their clients. So I think I could reach everyone a Realtor could. I don't mean to come down too hard on selling brokers. I just really am having trouble seeing much of an advantage still. Its a big first step, and admittedly a little scary, but every day that passes I think I can do it on my own more and more.