I have empathy for fans who will die before they seriously go after a championship. A lot will. Heck it's been 35 years and I see no sign that any World Series are likely anytime in the foreseeable future. There's an awful lot of fans that have passed away since 1982. There aren't many posters on this board who are 6 and under, so pretty much all of us were alive and able to watch the 2011 season, which could've easily been the Brewers' best chance for a WS title had they not run into an even hotter team in the NLCS. And 2008 could've been much different had Sheets not broken down going in the final month and forced Sabathia to get burned out - nobody wanted to see that team in the playoffs when Sabathia and Sheets were both dominating. How do you consider those two teams as not seriously going after a championship? The 1982 squad didn't win the world series either, so they probably weren't serious enough, too... This year's Brewer team is in a far different place than the 2008 and 2011 squads - they are essentially "contending" because the Cubs decided to take the 1st half of the season off celebrating a world series title. Look around the rest of the NL alone - the Dodgers and Nationals are juggernauts, and the Cubs had more than enough to get on a roll even before acquiring Quintana. The Cubs made that move to try and match up with WAS or LAD, not to overtake the Brewers in the standings. Stating the garbage salad that acquiring Quintana suddenly made the Cubs score more runs and the Brewers stop hitting because it motivated or disheartened their respective clubhouses is tired. The Brewers opened up the second half with 7 games against the Phils and Pirates - had they continued their pre AS break hot streak before facing the Nats and Cubs, I think they make more impactful trades with eyes of improving the MLB club this year. Instead they went 1-6, which was likely the death knell of throwing caution to the wind and "going for it". At the MLB level "motivation" comes primarily from the paper they receive every paycheck and their own drive to make the best possible career for themselves. I'm looking forward to the last 2 months of baseball for this club - I think the two reliever deals they made are going to solidify the pen enough to go on another run if the bats come around. I also think it's great during a season where the Brewers were thought to be competing against the Reds for NL Central cellar dwellers that this roster gained experience playing meaningful games well into August/September. This team reminds me alot of the early-mid 2000's rosters who showed flashes and eventually got over the hump of playing winning baseball after 15+ seasons of stinking. It was obvious those rosters had too many holes to take seriously as WS contenders, but you could see the talent in Milwaukee and coming up through the minors, even with a bargain basement payroll - and obvious depth at certain positions in the organization that could be utilized to deal for impact pitching when the time was right.