I've read some of the report, which is 140 pages long. One objection is "paid patriotism." The report says, "By paying for such heartwarming displays like recognition of wounded warriors, surprise homecomings, and on-field enlistment ceremonies, these displays lost their luster. Unsuspecting audience members became the subjects of paid-marketing campaigns rather than simply bearing witness to teams’ authentic, voluntary shows of support for the brave men and women who wear our nation’s uniform. This not only betrays the sentiment and trust of fans, but casts an unfortunate shadow over the genuine patriotic partnerships that do so much for our troops, such as the National Football League’s Salute to the Service campaign." This doesn't mean that the senators are objecting to all government sponsored activities. The report states, "To be fair, some of what was contracted appears to be legitimate marketing and advertising activities for which we would expect DOD to compensate these teams, such as stadium signs, social media mentions, and booth space for recruiters at games." Another issue is that according to the report, the Department of Defense is having trouble accounting for exactly what contracts exist and exactly what amount of money is being spent. At this point, the report states that the "DOD has banned paid patriotism and the NFL has called on all clubs to stop accepting payment for patriotic salutes." "NFL has called on all clubs" means that the league is conducting an audit, which likely means a gradual reduction rather than an immediate stop. Nothing seems to be mentioned about action being taken by other sports at this time, but that doesn't mean that no action is being taken. In short, this appears to be a gradual process rather than something that will change immediately. Given that the NFL is in the midst of its season, I would think that we'll continue to see some "paid patriotism" over the course of the rest of the season. MLB, on the other hand, has a few months to address this. Broadening this situation to the general subject of audiences being "subjects of paid-marketing campaigns," this is something that goes well beyond the paid patriotism issue. I mentioned the Froedtert cancer survivors thing above. Years ago, we saw the "Bill's Grill" segment on TV pregame shows. And more recently, we've seen the Craig Coshun "interviews" with doctors. In the private sector, however, I wouldn't expect the situation of being the subject of marketing campaigns, whether the audience realizes it or not, to change anytime soon.