So many of these apologies get it wrong when they use phrases like "that's not who I really am", "I'm sorry if you were offended", etc. Brennaman did both of those and he threw in the ever popular "I'm a man of faith", and talked about possible punishment, taking away his headset, his paycheck... Whatever punishment he is due will come at the right time, and it will be decided by people who aren't him. What he should have done was talk about his own mistake, his own shortcomings, and express remorse and contrition for that. Leave the rest for others to deal with. Here is how I think it could have gone better for him: "Earlier tonight, I said something that was wrong in every way, and I apologize for that. I used hateful language toward a group of people who deserve better from me and from everyone, and in doing so, I brought embarrassment to this broadcast and everyone associated with it. I wish I hadn't have said what I did. There really is no context in which it's okay to use that language, or to harbor the hateful, ignorant thoughts behind it. I'm sorry that I let everybody down." Don't defend yourself, don't explain yourself, don't blame others, or require that they pass a test to qualify that they are authorized to be offended. Don't ask for forgiveness or leniency. Save that for another day. If "this isn't the real you", let others make that case. I think being the son of Marty Brennaman will serve him well in Cincinnati. But not today, and not for the rest of this season. I think he needs to go away for awhile and give people time to consider whether he is a good guy or not. Ryan Braun stained his image badly. But since his suspension, he's done the right things and has made some significant repairs. I don't know if that works for a broadcaster, of whom there are many. Braun was under contract and had unique talent. Lots of guys can do baseball on tv.