Really? Where? Special promotions or where they just arbitrarily handing them out or what? I cringe when I here that, because how is that fair to the people who actually paid to get in? It's not like they are struggling to draw fans. I know the UWM Student Association got a few thousand tickets to this series, and I don't believe they paid for them - they gave them out to students. My dad also heard that some big companies were getting huge blocks of free tickets to the series. Regardless of the details, I highly doubt the 30,000+ attendance that was announced came entirely from people purchasing tickets to a Wednesday night game in April. My guess is it's a marketing tactic - give tickets out that will make it into the hand of casual or non-fans, and if they enjoy the experience they'll come back for more - and pay for it.