I don't understand booking Champions to lose non-title matches. It's been happening a lot lately. What it does is make it seem less important or memorable when someone beats them for the title. When Kofi won the title last night, it didn't seem like it mattered at all, because all Cesaro has been doing lately is jobbing. Not that the US Title has meant much anyway, but it would if they booked things better. Same goes for the IC and WHC. Booking Ziggler to lose a non-title match is just stupid. Swagger didn't need to pin Ziggler either.