Movie critics who are shills for the motion picture industry. Granted, I haven't seen Spiderman 3 yet (and I don't really plan on it), but I've heard enough about it to conclude that it is not good (a 61% on Rotten Tomatoes to boot). Specifically, there's a particular commercial for the movie that throws out phrases like, "...the best film in the trilogy..." and other such crap. Apparently some people have no soul. Heck, even for the worst films ever created (e.g., Baby Geniuses, Garfield: The Movie, etc.) there have been review snipets claiming, "...brilliantly funny..." and "...one of the best films of the year..." It's ridiculous.