Their ads for guys jeans show a torso of a guy, no shirt, and like an inch of the top of the jeans showing. Yes, I want to buy something I can't really see a picture of. Then the clothes themselves cost a ton. What, $35 for a t-shirt, $80 or $100 for a pair of pants. Yikes. I have a big rant with that too...Given the fact that a Pair of Abercrombie jeans can cost upwards of 160$ on occasion and time of year. Now, I wear designer jeans ((Diesel, Armani, and Ben Sherman commonly)) and they cost me 115-130 a pair. So, who is Abercrombie and Fitch to price things higher than Armani? I guess it's more the consumer that doesn't realize they can buy much better than abercrombie for the same price or less.