Trading all 3 of those guys during the season for prospects will mean 100 losses for the next 3-4 seasons. You can get away with that with huge local media revenue like they have in Chicago and Houston, but it's not feasible in a market like Milwaukee that relies so much on gate receipts. This is after all a business and the business model for the Brewers differs from that of the Astros. I disagree that a team like Milwaukee can't survive 3-4 bad seasons. You cut payroll to cushion the financial blow - it's not like we have to put out a $100 million team every year. By next season, we could trade or let go of Lucroy, Garza, Lind, Gomez, K-Rod, Segura, Parra, Lohse, Cotts, Broxton - it clears the books with the exception of Braun (who could potentially be dealt if someone wanted him). I think Peralta would be the only arby eligible player. It makes for a young and very cheap team (we could probably cut payroll below $50 million). Segura, Lucroy and Gomez bring back a significant number of young prospects, which speeds up the rebuild process. I think we could avoid as drastic a rebuild like Houston because of that fact. I'm tired of rebuilding in a half-assed fashion. We're on track to lose 100 games with Gomez, Lucroy and Segura. Fans want a winner - or at least a hope of a winner. Why hang on to one or two of our 'good' players during a time when we probably still lose 85-100 games? Fans aren't going to come to the park for a 72 win team much more than they will for a 62 win team. At least if you blow up things and go for the full rebuild you can preach to the fans that better days are ahead. The club did it back in the early 2000s when they built up excitement around Prince, Hardy, Weeks, Hart and Braunie. Rebuilding will hurt attendance, but we'd survive. Oakland and Tampa have done so with much smaller fan bases (and smaller payrolls). Milwaukee is a great baseball town. I just hope management can give it the team it deserves.