A recent article and study by Forbes financial magazine has reported that Brewers fans are the 2nd most valuable behind only the SF Giants. The article is very interesting, but I believe deceiving. The 2nd paragraph of the report is as follows: "We divided local revenue of each team (including such sources as local television and radio revenue, gate receipts and sponsorships) for the 2008 season by the population of its metropolitan area, according to the 2008 U.S. Census Bureau estimate. The resulting revenue-per-fan figure is a rough yardstick of a team's ability to capitalize on its fan base, regardless of market size." In the Brewers portion, they take a stab at Attanasio for whinning about losing Sabathia to a bigger market, yet point out he had a second best, $73.00 per fan to work with. It would seem to me that the study has a lot of holes. First and foremost being where they cut the population? 9 games per year against Chicago, etc. It also doesnt seem to take into account expenses, only "plausible revenue". Does this change anybody's perception as to us being a small market? Or our ability to have more money in the coffers? I've looked for merit in the article, I just can't find any. JSonline article http://www.jsonline.com/business/45883102.html Forbes Study http://www.forbes.com/2009/05/22/baseballs-most-valuable-fans-business-sports-top-fans.html