I think that this poses an interesting question, and one that my brother and I have been debating recently. The current "M with the barley" logo is already one of the longer serving logos in team history: The Beer Barrel Man: 1970-1977= 8 seasons The Ball and Glove: 1978-1993= 16 seasons The Industrial MB: 1994-1999= 6 seasons Current Barley M: 2000-2012= 13 seasons and counting Perhaps it dates me, but it is very hard to believe that we are close to a decade and a half with this logo and that it is already the second longest serving logo in team history. To me, it represents the opening of Miller Park and the Brewers return to respectability/playoff baseball after many a long season in the previous Industrial MB logo. To answer your question, I do think that it is almost time for another logo but not one that we've used in the past. I enjoy it when we do the occasional turn back the clock game, or even some Retro Fridays thrown in (I really liked the 40 year celebration a few years ago when we wore all of the old jerseys one day throughout the season) but perhaps we can come up with our next look without having to recycle something that was previously used. All of these logos and uniforms represent great memories to me of different times in Brewers history but I think something totally new can build on this tradition without having to go backwards. I would like to recycle one tradition though for when the franchise does decide to make the switch: open up the design contest to the fans.