I agree with the basic premise of this. I'd definitely like the Brewers to recognize a "go for it" year, and add a big piece of two, but remain competitive yearly. I don't want them to go for the enchilada at the expense of being bad/rebuilding for 4-6-10 years, ala the Royals, as someone else mentioned.
The thing is, there are years we don't make a "big" deal, where they may well have tried, and it didn't happen. We always look at what was offered for Soto, Machado, all the big names that get traded for and say "we could have done better", and we don't know what Stearns (or Melvin, before him) offered, or is willing to part with. We also don't know the exact valuation these teams put on their prospects. Maybe the Orioles REALLY wanted the guys they got in the Machado deal, and they didn't want a different offer. It's not as simple as saying "We could have beat THAT offer!"
I get it, and I agree... 100%.
2011 was definitely a "go for it" year. A fantastic offense (except Yuni B), a solid rotation top to bottom, a really good bullpen.... they were built to win it all, and then Sean Marcum broke down right before the playoffs and Ron Roenicke made a series of.....questionable decisions in the post-season. It is what it is though.