As long as I'm only paying for myself, coughing up the cash for a medium size soft drink is fine. It's more convenient than carrying something in. If I were bringing a family, I'd carry in the drinks, partly because of the cost savings and partly to deter the inevitability of something being spilled. Bringing in something like subs from Cousins or Subway is pretty close to the cost of buying at the concession stands. That doesn't help much when I'm only paying for myself. Plus, it's boring to eat things I can eat without going to a game. With a family, it might be more convenient to carry in simply to avoid having to go to multiple stands with children in tow. But depending on what kids like to eat, I don't see cost as a big differentiator. Actually, I think I'd feed a family before going to the game. That way, I'd only be buying or carrying in snacks rather than meals. Water is definitely overpriced. Bring it in. I only buy it if I'm parched. Peanuts are a good thing to carry in. Besides the aforementioned cost, it's easy to carry in more than you need because they carry out just as easily as they carry in. Because I'm almost always driving and because I frequently sit in the family section, I don't buy beer. But I wouldn't be blown away by paying for one or two. While the prices are definitely more than the corner tavern, they're in line with restaurants and some of the nicer bars. Price comparisons aside, the cost is enough to discourage some (but not all) from drinking too much. Plus, profits from beer sales should hopefully reduce the need to charge higher prices for other menu items.