Some great posts on this thread. Perhaps the Brewers Ticket Sales Office may check in from time to time, I'll add my $.02 worth: Cubs fans are very aggressive on the internet ticket marketplace, and there are simply many more Cubs fans. What makes buying single-game tickets easy for Brewer fans, also makes it real easy for Cubs fans. Hold back all single Cubs games offline, but package each one with 5 other April/May/Sept non-Cub games for a "Cub 6-Pack" online. I also like Rick H's February direct marketing plan to Brewer fans. The Cardinals' First Pitch idea --- Brewers should do this for all Marquee games, not just (please don't jinx us) playoff games. Tau's recommended "$17 parking discount" for cars sporting serious Brewer garb is great, do it. With more tickets moving to digital seat rights, make these transferrable online only to another registered Brewers Season Seat Holder, minimum 20-pack. Also, any StubHub resale could require a Brewer login account from the buyer, verifyable by the Brewers. This week there were loads of visiting Cubs fans in the expensive Field Level and Club Level locations. Wisconsin companies of course use these perks to market their business to Chicago clients. This happens in Green Bay as well. However, the Packers revoke your season rights if your tickets are given/resold to an abusive fan. Brewers should consider this policy in the pricey sections. Thanks and GO BREW