When virtually all your offseason acquisitions (save perhaps Anderson) at the major league level are placeholder level failures from other organizations (Carter, Hill), fringe major leaguers (Villar, Nieuwenhuis) or one time hot prospects turned suspects (Cecchini, Middlebrooks, Liriano), and the top players on your roster are constantly being talked about in trade scenarios, there's not a whole lot to sell is there? If I were marketing them, I'd go a different route. My marketing slogan would be: "Hey Lohse isn't here anymore", or better yet (but this would take dumping him): "Hey Lohse and Garza are both gone"! Now I could get excited at that prospect.