If a few companies can hold a monopoly, then you are probably correct. But there are two back breakers that differentiate streaming services from sat/cable companies: 1) Entry into service is much lower. There is no hardware that you need to install from the company to enable their services. This is very much a BYOD setup and that device can generally stream many different sources. Also, new streaming services and content is being added all the time. YouTube is still relatively new to TV even. Along with Sling, Hulu, Netflix, Amazon, Peacock, Fubo, Paramount, etc... there are plenty of people out there competing. 2) No contracts. Streaming services not only don't have contracts, but they have enabled account pauses or just simple cancel/re-enable of services. Sure, they could retract those features, but it is really hard to undo that once the cat is out of the bag (assuming there is enough competition). Look at cellphones as an example. Could you imagine staying with a cellphone company that made you sign a 2 year contract and pay per minute of talk, each text, and MB of data? By comparison, most markets only support satellite and one cable company (if that). And they are maintaining the streaming services, infrastructure to get it to your house (dish or cable), and the HW inside your house. It is much easier for these streaming services to simply support the content stream alone. Assuming something doesn't happen to drive down competition, I tend to doubt streaming services will get that bad, simply because it is too easy to switch to something else.