With the rebuild & changing directions of the franchise, Brewers should have a rebrand to follow the new wave. Brewers aren't a "Tradition" team like Cardinals, Cubs, Yankees, Red Sox, etc. and like the Bucks use a rebrand to aid in adding excitement to the future. Say we get Gallo for Lucroy, we have Gallo,Arcia, Phillips, Lopez, Hader, and other guys coming as our future we are selling....like Astros did, rebrand around it. 2017 if 1st option. Otherwise our big wave (R+ to Wisconsin) should be pushing to join Arcia & gang by 2019 where we should be real competitive again. 2019 would be the next rebrand option.