I guess you could refer to it as clickbait, but in most cases it is the most benign form. Most aren't stirring up controversy for the sake of page views, it is simply a method of immediately analyzing the draft from their point of view in a form that people seem to like to read and spurs discussion. You get a few who are over the top or who seem to believe their views are infallible, but for the most part, these are people paid to analyze and write about the NFL analyzing and writing about the NFL, albeit in a contrived package, but no moreso than the predraft mocks that everyone does.
Of course they shouldn't be treated as gospel, and how a team did in the draft won't be known for years. Outside of those who slap on a grade with an unfunny bit of sarcasm attached and nothing else, however, they provide another perspective that, if it is done well, can at least be an interesting read.