A guy I know has had a booth there for many years. In the past it was around $150 per spot, this year was $250. He was cool with paying price increase BUT they also made a requirement that each "business" had to also have $1,000,000+ insurance coverage! My friend got a quote for $200/day from is insurance agent. It would have basically costed him $700 to display there (he gets two spots). I'm guessing this turned a lot of people off.