To add to what Jimbo said, when Jessica played youth hockey in Onalaska, she played against a number of teams from Madison, Green Bay, Eau Claire, River Falls, and a ton of Minnesota teams, but I don't recall her playing against a Milwaukee team until she moved to girls AAA hockey starting in 9th grade. Even then, I'm not sure how many of the girls who played on the Junior Admirals were from Milwaukee, since AAA teams are allowed to add players regardless of where they live or attend school. I know a number of them were from Madison, but I don't know how many. With regard to fandom in Wisconsin, my experience is all over the map. The crowds at the youth games I attended were great, but they were small- parents and other relatives, but hockey fans from outside the organization were rare. Badger fans (men and women) are largely into the games and knowledgeable, but I'm not sure how much of their love is for hockey or love Wisconsin hockey. The crowds at the NAHL games that I've attended in the area are more like what Jimbo experienced in Milwaukee. For whatever reason hockey plays don't really excite them so much as two guys beating on each other. I haven't been to a Madison Capitols USHL game, so I am not sure how those games are to attend. To me an NHL team in Milwaukee would be a chicken or the egg thing. Would a new NHL team in Milwaukee create a new generation of hockey fans that wouldn't have otherwise existed and turn it into a viable NHL market? Or is the relative lack of interest in hockey in Milwaukee a sign that an NHL team would fail? I kind of think that between Badger hockey, the nearby Wild and Blackhawks, the USHL teams and smaller NAHL teams that Wisconsin hockey fans are appropriately satisfied, but who knows.