First off, that rivalry was a little more heated than you remember, included one very memorable fight between the two managers, in the days of Garner and Bevington. For a long time, the two teams were not in the same division, I think that had a lot to do with the difference. Once the AL Central was created, that rivalry definitely heated up. There is an added level right now because the Brewers and Cubs are fighting each other for a division title. I think if that had happened with the Sox, there would have been a very similar reaction.