i don't mind them, but the idea any of us should be SO disappointed because these are supposed to "connect the community" like stated in article, when i feel confident everyone understands that special uniform releases are solely to drum up extra business seems a little over the top in its response.
Do people refer to it as Wisco very much? no. Do you recognize what state is being conveyed by it? yea.
If we ARE trying to take this too seriously as the article implies, then the team and its fan taking what some think as a derogatory/unflattering (in my experience, i've never heard it used in a mean way) term back and owning it is a good thing, no? Words are what we make them after all.
Also, while I understand some of what Matt's saying here that Wisco isn't popular or 'a thing' (and it doesn't have to be!), it also feels odd to be told by someone from out of state about what offends or is right or wrong way to represent the state.