I never understanding this reasoning. It's not directed at you homer. There are a number of reasons -- 1.) $$$$ -- If MSU wins the National Championship, Bucky gets paid. 2.) Recruiting -- If you have a strong conference, you are bound to get more televised games and attention -- Look at Memphis, when was the last time they had a nationally televised conference game (in a relative comparison). Marquette benefits from the perception of playing the brutal Big East, The Big East had 4/8 and 2/4 -- you don't think Marquette will benefit if the 2009 title game will showcase 2 Big East schools? Marquette is going to get a lot of national attention, by playing all the Big East teams that did well in the tournament -- I don't think that there is any ESPN big-wigs clamoring for more primetime Memphis v. C-USA in 2010. 3.) Someone mentioned Izzo has 5 FF's as impressive -- which it is -- coming into this year, Bo Ryan has beaten Izzo and MSU 11 of 14 times. I am sure that little factoid gets thrown around at recruits, and yes, it does make me feel good to see Bo's whipping boy get some attention. 4.) Familiarity -- I primarily and almost exclusively watch Big 10 hoops -- I know the players, and while many of them are guilty of pissing me off just a few weeks ago, it is easier for me to get behind a team I am familiar with, than say, a UNC or Duke. At the end of the day, MSU played better than Bucky did, and just because Bucky ran out of steam doesn't mean that I want MSU to lose. I am directing this at Homer.