He almost certainly lost out on potential endorsements/deals. It's tough to compare Posey and Braun because Posey doesn't have the marketability that Braun has(or did), imo. Posey is kind of vanilla while Braun was one of the most popular players in MLB, high jersey sales, polarizing among fans, etc. He's well spoken, good looking, has that "big city star" vibe and just all-around way more marketable than Posey is. I can only think of the video game(The Show?) commercial that Posey was on a while back.