I think that the majority of owners, like many fans, only care about *this* season. Which is why you find many of the same types of GMs around, who will always buy to win now. The owner wants to win now and the GM placates the owner, so everyone basically ends up operating in the same fashion. I don't think Melvin and Attanasio are outside of the norm, more that they are firmly in the middle, which has been and remains my biggest issue with the franchise. It's very difficult to sell a long-term view to pretty much anyone involved in baseball from the owners, GMs, coaching staffs, and press on down to the fans, hardcore or casual, there's really no difference. There's very little interest in building a brand, the focus is simply how to get the most out of their product each year. Quality isn't measured over time, it's measured from season to season, take the current run of the Brewers for example: [pre]Rk Year Lg W L W-L% Finish 1 2013 NL Central 74 88 .457 4th of 5 2 2012 NL Central 83 79 .512 3rd of 6 3 2011 NL Central 96 66 .593 1st of 6 4 2010 NL Central 77 85 .475 3rd of 6 5 2009 NL Central 80 82 .494 3rd of 6 6 2008 NL Central 90 72 .556 2nd of 6 7 2007 NL Central 83 79 .512 2nd of 6 8 2006 NL Central 75 87 .463 4th of 6[/pre] Provided by Baseball-Reference.com: View Original Table I chose 2006 as the starting point because it didn't seem fair to peg Melvin with all of the losing before the core of those playoff teams was in Milwaukee and playing for the Brewers. Since 2006 the Brewers have posted a cumulative 658-638 record for a .507% winning percentage. What's so special about what's been done over that time? What exactly are people romanticizing? Was one trip to the NLCS worth it all? The objective truth here is that Milwaukee has been nothing but a model of mediocrity... of course that's better than being 23 games out by the end of August of every year, but that isn't being "good" either. Many posters seem to equate being a good businessman with being a good owner, or in Mark A's case, he's a good businessman because he's a very good investment banker. I don't think any of that is synonymous, because sustaining success over a long period time in a professional sport is more like manufacturing a product than knowing how to manipulate investments. In business your end product is only as good as the materials you use during construction. If you're a company concerned with quality that product is going to be constantly tinkered with and upgraded, all inefficiencies are going to be removed the from the manufacturing process to streamline production and reduce cost. It's also going to be built with quality materials that will stand up to the elements as well as daily wear and tear. Your product will be durable, it will hold it's value through the years, and if marketed properly will become an iconic brand over time. Conversely if your a company just looking to hop on a hot idea and milk it for all it's worth (think cell phones for example) then you're basically only concerned with the bottom line for each product line. Since the primary concern is the profit line the product is constructed at a passable level for the consumer, it won't last, and will need to be periodically replaced. These products are normally associated with some kind of gimmick-ed salesmanship, the pitch isn't the about the longevity, it's about some kind of instant gratification. Which extreme example above seems more like MLB? Minor league teams really don't have a choice, they don't control their talent, so they have no control over the product, they can only manage the experience of the game, so they are primarily going to be gimmick based. However every MLB franchise has the same opportunity to make every dollar count, acquire talent, and build their roster. Organizations that choose to focus on the quality of the product they produce aren't typically going to make frivolous moves in FA and will be labeled "cheap" by the fans and media until they prove over time that there was a method to their madness, it even happened with the Packers and Thompson. I think most major sport franchises operate on gimmicks and aren't really interested in their brand. They want you to be instantly gratified now so that you'll come back and give them a try in the future. There are a smattering franchises that are more like the first example, and that's where I'd like the Brewers to be. The genius in the way the Rays operated to get the to the WS in 2008 has been routinely and regularly dismissed on this forum, the same goes for the Pirates. The Pirates still have quite a bit to prove, but they announced that they were going to focus their dollars on developing a better minor league system and even though that strategy has started to bear fruit there are still posts about them being "notoriously cheap". Why? Because it was easy for other owners, media, and fans to smear the franchise publicly, even though the investments they were making in facilities and talent were transparent to anyone who cared to look. Will Pittsburgh hold that tact long-term? I have no idea... a lot of teams have talked that talk, but when push comes to shove they'll sell for a win now move like KC or Toronto and set themselves back. It would take some serious convincing of angles which hadn't previously occurred to me for me to believe that giving up 6+ years of both Odorizzi and Myers was worth 2 years of Shields in his early 30s and 3 of years of Wade Davis, though I've been a fan of both Shields and Davis for a long time (even though Davis has never come close to his ceiling). Was Toronto acquiring Johnson or Buehrle worth giving up Nicolino? Was a 38 year old Dickey worth Syndergaard? BA rated Syndergaard the 16th best prospect and Nicolino was the Marlin's #4 prospect... Johnson only managed 81.1 innings and none of those 3 MLB pitchers put up an ERA under 4, and Toronto finished dead last again in the AL east. If Toronto had just been patient in 2015 they would have Syndergaard as a potential #2, Sanchez as a potential #2, and Nicolino as a potential #3 to anchor their rotation for years. The Brewers were *that* close to getting a great performance from Sabathia but ultimately netting nothing from him as well, the Mets had to totally collapse for the Brewers to make the playoffs, in mid September this forum was completely bummed because we thought it was likely over. The comp pick for Sabathia became Max Walla, he's proved valueless as well. Without falling ass-backwards into the playoffs that move would have netted nothing tangible other than, "at least they went for it...". As noted beyond the way teams are operated all these mega contracts have the effect of pulling up the bottom of the market or put another way artificially inflating the salaries of all FAs, regardless of talent level. The only mild equalizer has been the draft pick penalty, very few teams have been willing to sign a mediocre talent just to have to give their 1st round pick for a player who declined his qualifying offer. Since as far as I know MLB revenue is never going to be split 50/50, I believe it's currently 65/35 or something along those lines, the Brewers will always have reduced buying power in the market. This means that for every $ they spend, they need to get 40% more value out of that dollar than do the Yankees, Angels, and so on. I'm not certain that we'll get that much surplus value out of Lohse or Garza, but I'm damn sure that the large markets don't care about the value they are giving away. I'm also quite sure Detroit doesn't care about anything other than that elusive WS title. Some will applaud the move, some will be appalled, I'm largely indifferent because this is the reality of MLB financial system.