I guess where I take issue with the classification of St. Louis as a 'small market' team is that their regional base extends well beyond the city limits...especially the historical range of their broadcast affiliate (KMOX), which covers most of the central US and is the source of a lot of their generational fan base. KMOX's fringe range doesn't make it to Columbia, MO, Davenport, IA or Bloomington, IN. And that's during the day. Their nighttime range barely makes it to Cape Girardeau, Champagne and Peoria. WTMJ basically has the same range as KMOX and we have the whole state of Wisconsin to draw from. Kansas City limits St. Louis to the West.