Woke up this AM to the news that 97.3 is switching formats from top 40 to sports talk, making 5 sports talk stations in Milwaukee. All focusing on local sports talk. First of all, I can’t see how so many stations can be successful. When we had 2, ratings were low, now the pie is split 5 ways. Secondly with technology now, anyone can get any show they want with a touch of the button. I listen to Rome everyday on iheart. It’s the only sports talk I listen to. This is probably why stations are less apt to have national programming. I really wish Milwaukee could offer unique music content instead of apparently focusing only on sports talk, oldies, and top 40. Besides public radio, there is little variety out there. Also, there are so many resources out there to get info on the local teams, sports talk is not as important as it was before blogs, social media, and message boards. Finally I’m willing to bet that this may be why Czaban left b&b, yet focuses on Milwaukee sports on his podcast. While I heard from someone that he and drew had a show, since he and kB started a new show on the new station, I find this not likely.