No condescension necessary. Simply put, the people in Madison who would have drank Zima in 1993 now drink Spotted Cow.... generally the type that only have a beer or two, poured in a glass of course- so they can stick their pinky in the air while they drink it. Spotted Cow is definitely the trendy brew in Madison, and it is favored by the Yuppie set and served at every 'Mover and Shaker' function. You may think that it's a decent beer, and that's your opinion. Personally, I think it tastes like watered-down Grain Belt, and that's my opinion. In my opinion, it's definitely not worthy of the hype or worthy of the price tag. Going further, it may be locally produced, but there are several local microbreweries that actually brew a more 'authentic' beer. Whatever beer you drink is your preference. There is no reason to stereotype people who drink any one kind of beer. Comments like these are what makes people call beer enthusiasts beer snobs. There is zero need to look down on people because of their beer preference.