Win the World Series. How much extra revenue will be brought in from home games in the NLDS, NLCS, and World Series? Tickets, parking, concessions, souvies, etc., for 45,000 fans for 10 or so home playoff games - how much would that be? If the average fan spends $200/game for their ticket/parking/concessions/souvies, that's $9M per game, times 10 home games = $90M in additional revenue. Or lose the World Series. They get the revenue from the home playoff games, and maybe Prince takes a hometown discount because he feels he is *this* close to winning the World Series with the Brewers that he wants to stay.