I just don't understand how these college presidents think a football tournament is not going to make as much money as these bowl games. The bowl games are much more profitable than you think. First, there's travel costs; it's one thing to fly 20 people around carrying basketball uniforms and shoes, flying 100 people with football equipment (plus a band and band equipment) is a lot greater cost. It's not just revenue, it's revenue minus costs. The non-D-1 schools do it, but they also aren't spending $1.5M on football scholarships (plus $2M on coaches salaries). Most football programs are in the red already; that's why teams love to play UW in non-conference games - they get more money playing at UW than they get from a home game. Second is fan traveling; most fans have the resources to only go to one event. So think about that - if Wisconsin was one of the teams in the tournament, would you have gone to the Rose Bowl or would you have waited to see if they beat TCU and made it to the 2nd round or championship game? It's a lot harder to fill 75,000 seat stadiums than 18,000 seat arenas, and I've been to NCAA tournament games and the arenas have been half full even though four teams are there. The stands aren't full at the non-D-1 tournament games - there's hardly anyone there. You'd have football games with half-full stadiums at best, and that does not look good on TV and has a significant impact on revenue. Think about that - the Rose Bowl was pretty much full, so you have 90,000 fans paying $150/ticket, or $13.5M in ticket revenue from just one game. The NCAA tourney games I went to I paid $25 for two tickets - not $25 each, $25 for two tickets. Add to that parking, concessions, and souvenirs for 90,000 people and you are talking about well over $20M in revenue from one event. That's not including the TV revenue for that game. Now add in the BCS Championship game, the Fiesta Bowl, the Sugar Bowl, the Orange Bowl... that's a lot of on-site revenue that a tournament doesn't generate. Plus the economic impact of 50,000 fans traveling to a city and spending money on hotels, restaurants, tourism, etc - that's a tremendous amount of revenue generated for local businesses. That will not happen with a tourney because fans won't go to every game, and if their team loses early in the tourney they won't go to any game at all. I don't think that the TV revenue from a tournament will be much greater than what they already get for the BCS games, and they'd lose a lot of on-site revenue. I think the biggest issue though is how would you divide up the TV money? You can't have a field as broad as the basketball tourney, so if you limit it to 8 teams where does the money go? With the basketball tourney every conference is represented, so each conference gets at least 1/68th of the TV revenue. With a football tourney you won't have every conference represented because if you do the field would be so big it would take way too long. And would you really watch Oregon play Northern Illinois or UCF in the first round? Should the mid-major conferences get a cut even if they aren't represented? If you have more than one team in the tourney, as it is common for the SEC and Big 10 to have two BCS teams, would that conference get 1/4th of the money if they had two teams in? You'd have a situation where the power conferences could get a tremendous amount of money and some conferences potentially zero. With the current bowl system each team and conference gets a cut of the TV revenue from that specific event. Frankly I think the BCS does a better job of determining the national champion than a tournament. You could be the best team, but if you run into a team that can't miss (like OSU shooting 94% from 3 - you can't even do that in practice), if a star player gets hurt (like Brian Butch did), or if you have one bad officiating call in an early round game (like the Big East tournament this year) the best team may not even make it to the championship game. With the tourney it's about who the best (and luckiest) team is over 3 weeks; with the BCS they are more likely to match up the best teams over the course of a season.