"I wonder what hawing thinks."
Said by few if any of you, but too bad, you get to read my thoughts now, after a week of taking all this in. 😬
I'm having a hard time not feeling played by Craig. Perhaps he simply did a solid acting job reading the script for that “Born a Brewer” commercial in 2016 or whenever. I'm disappointed to realize that he doesn't feel that way now, and (per his comments in Chicago today) hasn't for at least the last couple of years.
In a relative vacuum, Craig’s job change makes plenty of sense. New gig, doing what he enjoys, more money, no immediate need to relocate the fam. Indeed, one of my coping mechanisms when favorite players move around is to remind myself that ultimately, they all pretty much work for MLB, and the goal of the front office is to try to time acquisitions so you get people while they're at their best, as often as you can.
But the Illinois/Chicago/Cubs-Wisconsin/Milwaukee/Brewers dynamic is some pretty critical context. The former's superiority complex and the latter's inferiority complex are not Craig's fault. But did Craig really expect Brewers fans to be sanguine about his moving to CHC? His professed surprise today comes across as disingenuous.
(Those emotions aside, it’s uncool to aim for a job that’s occupied by someone and get that person the boot. We know it’s not the first time CHC has bounced an under-contract manager when someone they decided they liked better came along. I’m not impressed with any employer that does that.)
Having said that much, I'm more disappointed in the Brewers' front office. In recent years, the organization has felt noticeably less fan-friendly - specifically, less interested in fan engagement. I expect the pandemic put something of a dent in that, but it has deteriorated even more since 2022. I follow the organization closely, attend a lot of games, and pay a lot of attention to the fan experience. I think my take is pretty knowledgeable in this instance.
The difference is not in face-to-face guest relations interactions, but with communication from the top. For example, Mark used to put out an open letter to fans at the end of each season. That hasn’t happened in a while. There was no explanation for (or even acknowledgment of) the absence of a winter fan event in 2022 or 2023. Why not just admit that they're still concerned about covid or want to avoid the Wisconsin Center while it's expanded or the players hate winter or whatever? I get that they may not want to deliver a negative message, but no messaging at all frankly leaves fans assuming the worst, so the vibe is already negative.
Another example: Sometime during the 2022-23 offseason, Mike Attanasio was named the Brewers’ VP for Fan Engagement - a position which a look at media guides suggests didn’t exist before. In January 2023 Mike asked on (at the time still) Twitter what Brewers and Norwich City FC accounts he should follow. He got a lot of Norwich responses, and interacted with some of the posters. I politely replied with some Brewers suggestions (including Brewer Fanatic, of course) - and got crickets in response.
Maybe the 2022 drop-off is total coincidence, and has nothing to do with fan reaction to the 2022 trade deadline, followed weeks later by Mark A’s investment in the football team. I'm skeptical of that - and I’d need more inside information than a fan is probably entitled to - to change my mind.
I understand that the Brewers’ fanbase could do worse than the current ownership, but it’s still hard not to wonder if we could do better. How much do you have to suck to drive noted hometown dude Craig out of the organization?! I’d feel better with an owner whose heart still seems to be in the work.
Other thoughts:
I absolutely lack the personality for a sales career, but I would hate hate hate to be a Brewers ticket rep right now. Imagine the ire of current customers they've had to absorb this past week; not to mention how do you attract new customers right now? How does the org attract (decent) free agents?
In a similar vein, I cringe when I think of the front office’s current attempts to attract state and municipal government support for the Brewers’ longer-term future. That task already was hampered some by the Brewers’ prompt exit from the 2023 postseason, and after the past week I’d understand if legislators and local politicians are currently wondering just how solid an investment the organization is right now.
Finally, for those who have marveled at (or been dismayed by) how insufferable CHC games in Milwaukee have become for fans...wait until May 27, 2024. I remember attending Paul Molitor's first game in County Stadium since joining the Blue Jays. I couldn't boo him, but I didn't feel like cheering him either. It was uncomfortable. Craig coming back with CHC will be worse.