So Pioneer is going to stop making plasmas and that's suppose to be the death-knell of that technology? That's like Ferrari deciding to stop making cars. People are still going to buy a high end sports car either way if they really want to. The author is trying to hype up this LCD vs. Plasma "war" as if they're two competing technologies competing for the exact same marketplace (*cough* Blu Ray vs HD-DVD *cough*). That's may be true on the macro level, but not really to the informed consumer who knows what they're looking for in a television. Both formats have their advantages (Plasma: higher contrast ratio, no lag, deeper colors, wider viewing angle. LCD: no gloss, no burn-in) and disadvantages (Plasma: potential for burn-in/image retention, higher power consumption. LCD: motion-blur, limited viewing angle, not able to create a true black, shorter half-life of brightness). Neither one is going to kill off the other, that will be left to the next generation of technology.