The Brewers have a long history of casual fans who love to drink beer, tailgate and have fun at the ballpark in the summer but say "same old Brewers" when mid-August comes around and turn 97% of their attention to the Green Bay Packers. Mark A came in and by building a team that stays in contention many years and has made the playoffs a couple of times, the culture around Miller Park changed and it gives fans hope that the Crew can actually be good & a contender year in and year out. Mark A reignited excitement and enthusiasm about the Brewers. The Brewers are dangerously close, now, after this epic collapse, to taking a huge step backwards with the fan base. If they bring back this same roster, essentially, with the same GM & same manager, it is going to be an extremely difficult sell to the fans. The Brewers could lose a significant amount of money next year. I see Mark A as having 2 choices: wholesale changes in the player roster including unprecedented dips into free agency, or cleaning house with the front office. The fans need to see that the 2015 Brewers won't be the "same old Brewers" And what I am saying is Doug Melvin has put together teams that have averaged 30k+ fans since the 2007 season. I just don't see incentive from the owner to change that. Regardless of what we think could end up being a "difficult sell." I just don't think it will be. Like you said "The Brewers have a long history of casual fans who love to drink beer, tailgate and have fun at the ballpark in the summer but say "same old Brewers" when mid-August" ... So us beer drinking, summer loving, tailgating fans are coming regardless. All you need to be is somewhat successful and we will really stomp out the ticket sales. (Like this year. Average attendance is good enough for 8th best in all of baseball. The teams in front of us are LAD, StL, NYY, SF, LAA, BOS, DET - all drastically larger markets than us.) Teams make drastic "cleaning house" type moves when they see declining attendance and ultimately start losing money. In my opinion I just don't see either of those happening in 2015.