No way. From the MLB.com article: A source with knowledge of the deal's structure disputed Kanter's characterization of the new agreement, saying, "Any reports of the naming rights compensation offered by American Family being 'incredibly rich' are very exaggerated. The deal is very fair, consistent with the market size, and comparable to the amount teams are receiving in similar naming rights deals." If they were getting $2 million/year from Miller, this deal is likely in the $2.5-3 million range per year.