I've honestly always wondered why leagues like the MLS and NWSL don't try to put pro teams in smaller cities. I can't imagine a pro women's or men's soccer team doing poorly, even in a place that doesn't scream soccer culture. Tons of small, pro-sports-less cities (Omaha, Des Moines, Louisville, etc.) seem like great opportunities for the newer domestic leagues. I suppose the NWSL tried this once with that team from Western New York (and they did pretty well in attendance drawing from an even smaller town before moving to NC). I just think, if I were I pioneering millionaire with enough money to buy a pro sports franchise, I might move an NWSL team to the Quad Cities or something on the idea that, in a really fractured market, lower levels of intense, local support are what's going to carry a team.