This thread is what happens when people set their eyes on a championship instead of just being happy to get into the playoffs. The problem with most professional franchises is that they possess an extremely short term vision regardless of what "mode" they are in. There's a group of posters on the this forum who regularly lament the fact that WI is all about the Packers and that the Brewers for many are just a summer distraction, well why is that? Maybe the rich history and huge disparity of championships between the organizations might have something to do with it? The Brewers simply haven't earned the right to be held in the same kind of regard as the Packers and I don't intend that to be a slight against baseball at all. The Brewers as a franchise simply don't have anything legitimate to hang their hats on... 1 WS appearance 30 years ago doesn't really mean anything. I would love for the Brewers to become a power in MLB but they aren't going to do without the front end pitching and if they aren't able to develop that pitching and aren't able to compete for it in Free Agency, then they need to trade for it and I'm not talking about unloading prospects for 1-2 year window. I'm talking about trading for pieces of the puzzle with longevity that they can build around. I don't disagree with most of this, and by and large, have been one of those posters taking a longer term view. You can't deny, with any business sense whatsoever, that the Crew doesn't take a major PR hit with the fans, media, players and other front offices competing for the same players for doing this IN SEASON WHILE LEADING THE DIVISION, however. Many prospect gurus have been amazed at the return the Cubs got for a front line starter, and the primary piece wasn't even a pitcher. No struggling team is trading a top 10 or 20 prospect (in season at the deadline), a potential ace, for anything the Brewers have to offer. That's just fact. The rest is fantasy baseball. Welcome to the real world.