How do you even know this? Nobody here even knows how to begin quantifying that. The fact is that these teams don't dole out these contracts from the goodness of their heart. There are so many things you'd need to know to quantify this and attendance is just one. There is value he provides in winning/attendance, then there is retail merchandise, there's community outreach in which he's very involved, there's sponsorships, not just his own, but when Associated Bank or Gehl or whoever partners with the Brewers, you can bet that Yelich doing a 30-second read or posing for a poster they can throw in the lobby is the reason why they do it. It's really easy for Brewerfan to dismiss it and say "nobody opens a checking account because of Christian Yelich," but the fact is that these companies are making those deals because they know it's worth it. That is my opinion. Sure, there are non monetary gains...but whether that is worth the contract or not is somewhat subjective to ones personal opinion on the value that brings. Who knows, maybe Attanasio just likes flexing a MVP player and will lose millions just to have them on the team for the rest of their career. Much like the Braun contract I think the Brewers are dishing it out hoping/betting that he can keep it together long enough to be a HOF talent. That's where the long term value lies and probably what would make a huge difference. If he ends up cratering like Braun and missing the HOF he probably doesn't end up like Yount and live on for decades. Is he a stream of revenue for the next 8 years or the next 50 years?